This bespoke competition, in partnership with Canon, will award omnichannel marketing excellence from emerging creative talent at the vanguard of customer-centric communications.
Our mission is to prove the powerful role of print, bringing together industry stakeholders to push the boundaries of what’s possible in the changing world of media and marketing. And we want to champion those at the forefront of new ideas that are purpose and sustainability-driven, and combine data and creativity to deliver measurable impact.
Entrants are invited to create and design an omnichannel marketing campaign across multiple touchpoints. This will include data-driven, in-home print media, such as direct mail, door drop, partially addressed mail, insert marketing, as well as complimentary digital channels.
A team of industry experts have been working with leading youth charity YMCA to curate a brief for the competition. The winner will be announced at The Drum Social Purpose Awards 2022.